The WINDFALL Blog has launched.

When redesigning our new site we had a lot of trouble picking the right direction for the new site. In our research we took an honest look at the typical ad agency site. We found that much more than a creative showcases and some management bios are needed to communicate our philosophy. Aside from a few short paragraphs on  so-called “proprietary processes” there wasn’t much value to a typical reader on a typical agencies site.  We wanted to offer something that gives insight into the way we think and what our opinion is on the current state of advertising, the internet, as well as capturing the culture we believe sets us apart. We’re excited about this new format, and most of all are excited to use our new brand as an example for how an advertising company can truly take a step back from typical to distinguish itself from the rest.

Our new site is nearing launch but we thought it was time to launch the WINDFALL Blog. Here we will cover many topics ranging from music and lifestyle topics to design and marketing trends. Feel free to check back often and also follow us on Twitter.